Communications takes care of both the internal and external spheres of an organization. However, most companies focus on external communication, neglecting internal communications.
This Internal Communications Measurement Survey Report, shades light on what has been happening in this neglected section of the communication practice!
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| Internal Communication Measurement Survey |
Click on the highlighted link and download it for free! It is filled with timely insights and key findings:
- Internal communications takes a backseat to external
- Most measure less than half of their programs
- Dissatisfaction with measurement is high
- Lack of tools is the biggest roadblock to measurement
- Key weakness in tools is measuring outputs instead of outcomes
- Engaging employees is top priority-but less so for execs
- Email and intranet are most important channels
- Websites and intranets are most measured
Have a fun read!
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