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10 Step Plan to Boost Your Facebook Page Performance

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Tips to Boost Your Facebook Page Performance
Tips to Boost Your Facebook Page Performance


10 Step Plan to Boost Your Facebook Page Performance


Why are you not getting the traction you hoped you would by now? Yet, new and exciting marketing channels are here. In fact, they are up and running in your business? To find out why I encourage you to read on.

Before we dive in, I have an exercise for you. Stop reading this and visit your facebook page. What do you see? Any likes. Shares? Any encouraging metric to keep you going? If your answer is yes, keep doing what you are doing. If it's no, let's put a smile on your face too.

This post will point out what you need to do, to fix all these. Ready? Good.

1. Publish regularly
Have a plan (content strategy) to post on your site on a regular basis and in a frequency most comfortable to you. Don't overdo it. 

2. Be human
If you go in only to make sales, stop. Do something else. Make every post, appeal to the people who are waiting to like and share your content. Make them the focus and not you or your business.


‘Facebook pages fail when the posts focus on products instead of people.’ Says Kathi Kruse

3. Use the three-stage content approach
What are they? Entertain, educate and excite. Do not focus on educating and neglect the other two. Blend all three to get the best mix of content, which will eventually remove your facebook page from the gutters.

4. Be Authentic
Kathi Kruse, ‘People are looking for authentic brands—brands that communicate exactly who they are and what impact they want to have in their customers' lives.’

5. Understand your target audience
Go in and zoom in. The idea of mass marketing is losing its grip. Today, we go for specifics. Through a process of creating persona’s, you develop a picture of whom you consider your ideal target audience. If you have done this already, good for you. If not, try it out.

6. Conduct regular facebook page audits
Take time to review your page. Isolating what is working from what isn’t working. Then proceed to think about how to raise non-performing tactics and strengthen performing tactics.

‘A social media conversion review can help your page achieve your goals faster.’ Kathi Kruse.

7. Be Quick to Respond to Messages& Comments (Feedback)
How do you feel when you text someone and they a) reply after 2 days or b) never reply? It hurts. This is exactly how your fans are feeling. On this point, the golden rule applies. Treat others, as you would like to be treated.

This is key: Facebook is a communication channel, just like email and the telephone. Customer service via social media is hugely important, but if you do not have a process to monitor, listen, and respond to messages, you are dead in the water.

8. Define your goals
Are you a ship without a rudder? A traveller whose response to, ‘where are you going sir?’ is ‘I am just going.’ Write down what you want your facebook page to achieve when it has all been said and done. These goals lie in these three categories: attract, engage, and convert. From these, then you can specify the exact goal you wish to attain.

9. Launch facebook ads
Users thought facebook is free. In an article published by Ogilvy@social: Facebook Zero: Considering Life after the Demise of Organic Reach. it talks about the demise of the organic reach. Implying that in the near future getting organic likes would be an uphill task. Thus calling upon brands to start setting marketing budgets (facebook ads) going forward.

10. Monitor and evaluate performance (Analytics)
‘Facebook Insights is your best friend. It gives you all the metrics you need to judge how your page is doing. You can see which content got the most organic and paid interaction, what you did right, and what didn't work so well. Analysing results helps you deliver a better experience for fans, make better decisions on your content, and determine whether you've reached your goals.’ says Kathi Kruse.

A version of this article first appeared on the Kruse Control website.
                                      




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