Rebranding | Flickr In 2013, when I took over the students association as chairperson, I had a big challenge in front of me. Students were complaining of the segregation by the then umbrella body-Communication and Public Relations Student’s Association (COPRESA). Upon taking reigns, I was determined to (re)brand the association so it would be inclusive ...
By George Odenyo Litunya-Corporate Communications and Marketing Consultant Customer service |Phil Dowsing Creative In communication, messages are king. For content marketing, content is still king. However, in business, the customer is king. As Kenneth B. Elliott said, ‘A customer is the most important visitor on our premises. … We are not doing him a ...
Communications takes care of both the internal and external spheres of an organization. However, most companies focus on external communication, neglecting internal communications. This Internal Communications Measurement Survey Report, shades light on what has been happening in this neglected section of the communication practice! Internal Communication ...
By George Odenyo Litunya-Corporate Communication & Digital Marketing Consultant The information age came with good tidings. However, it brought along a dark cloud called information saturation. There is nothing new in that sphere. This information saturation is an issue we need to take note of with all due gravity. Since, we are in the business whose ...
