4 Factors That Will Guarantee Your Social Content’s Popularity

Chase the Likes - Social Media

4 Factors That Will Guarantee Your Social Content’s Popularity

Are you wondering why your content is not moving? Well, join the club. Grab a sit.

For years I always wondered why no one was liking, sharing, and or commenting on my posts. In fact, we would often joke with my friends: how when women post something inconsequential such as:

Emma’s Timeline: I am awake.

She would get a torrent of comments. Examples:

Joseph: Good morning beautiful.

Reakey:  Glad you are awake.

Samuel: We missed you while you were a sleep

Not to mention the likes. Phew!

However, when we would post something: not even a like. Even if it would be to warn our friends of a coming flood. No one would indulge us. Why?

Today, to both my friends and all those who grapple with this problem: I have good news. The reason why our posts were not popular are:

• Usefulness
• Interesting
• Audience friendly and
• Sticky

A little more on each:

Usefulness

I tend to disagree with this one. In light of our earlier scenario. However, aside from some guy wanting to show a female how 'attentive' he is: Oh! Social media, social content needs to be useful.

If it does not solve any problem or something along that line, then forget getting a single like. Perhaps you would do as we did: like your own posts. Sometimes I even tried disassociating with my own post. But hey, you have to try. About my remark on social media: despite bringing brands closer to consumers, it has taken the fun out of the chase. Those of us born in the 80's know what I am talking about.

Interesting

How does your content measure up on the interesting scale? I know. I have been there. In fact, sometimes I thought I was not even on the scale. However, the trick lies in making your content fascinating. Provoke emotions. Start a conversation around a topic of your audience’s interest. Share some exclusive piece of information (hot gossip, men do not!). Build trust with your audience. Making your content hard to resist.

Audience Friendly

I think herein lay our misfortune. Despite having useful information, our audience was unfriendly. Young people do not have time to worry about natural calamities. They are busy having fun. I bet a post on a close by jam session would have fared on well. Floods! Please.

It does not end here. Your content needs formatting. In a manner that will be readable. Lastly, it comes down to the headline. It is true when they say; the eyes are the windows to one’s soul. Headlines are what eyes are to the soul. Craft them in a manner that they will grab the attention of the reader. In a split second, it has to convince your reader to look at what you have to say. A lousy headline, on the other hand will be your biggest obstacle.

It take times to master any craft. And the craft of writing amazing headlines is no exception. By the way, how did you find my headline? Not so...great. Still more work to do on that front.

Lastly, Stickiness

Make it so. You have made them peek at your amazingly decorated house. Making them want to sit and enjoy a glass of fresh orange juice is another task. However, achievable. Offer something no soul can say no.

Sticky social media content invites the reader to settle in, learn more, and maybe take the relationship further. That is the end game of any social media strategy: building relationships. For it is from these relationships that you will get brand ambassadors, referrals, clients and so on.

So, are you looking forward to your next social media content: facebook post, tweet, pin? Depending on the social channel, you are on. Why don’t you try it and let me know how it goes. Great. See you after a few tweets.