Get Your Desired Results - Social Media

How are you fairing on in LinkedIn?

To those of us working to break a niche in the world of digital communications – marketing, we should be curious. On my part, my curiosity has led me to severally observe how businesses doing so well on the social sphere go about it. To essentially find out what makes them tick.

I do not stop there, as should you. I delve further to observe those that are not doing so well, and find out why. Yet the two companies under observation could be in the same industry, netting same amounts in revenue, have almost equal numbers of employees, why the huge difference?

While on my fact-finding mission, I came across a blog post by Krista Neher, of kristaneher.com. Her post, quite informative, helped me reach a conclusion rather quickly.

In her post which she states bluntly: ‘…While I do not have all of the answers, one thing has become clear: Most businesses that do not get results from social media do not do it right.’ It then became clear, that those using social media, yet fail to get the desired results owe those bad results to themselves.

To continue she lists, some of the aspects that these businesses fail in and as a result fail their social media program. I will categorize them for simplification:

Content Strategy

• The content is not strategic
• They have no strategy                                            
• The content is not very interesting
• The posts are not structured well
• The audience is not clearly defined

 Copywriting

• The headlines are mediocre
• They do not post consistently

Incorporating talented graphic designers

• The posts do not have great visuals  

Krista's advise is to go all in when it comes to social media. I agree.

Many a times we have seen poor images used on corporate social media sites, unprofessional graphics, unattractive headlines and so on. Feel free to use the list to iron out areas of weakness as you revamp your social media program.

Post consistently. Use the best images in your image library (you should have one of these). Ask your colleagues to chime in on your headlines, if it works, keep it. If not, re-write it. Depending on the feedback, adjust accordingly.

Corporations cannot afford to stay on the sidelines anymore. The social media games are on. And whoever dances his feet off, will take home the pot of gold. Taking part is becoming a must-do. With that in mind, deploy your resources fully towards your social media program and watch as the magic happens.

I would like to hear from you on this. Leave a comment.

To read the original blog post, click here.