George Odenyo Litunya's

Thought Leadership

10 COMMUNICATION SECRETS OF GREAT LEADERS

No one ever became a great leader without first becoming a great communicator. Great leaders connect with people on an emotional level every time they speak. Their words inspire others to achieve more than they ever thought possible. Great communicators are intentional about it, and there are 10 secrets they rely on to deliver a powerful message. ...

ELEMENT 3: STRATEGIC ACTION

A chain is only as strong, as its weakest link. I have found this wisdom quite helpful in enforcing teamwork and the need to have everything laid out well, prior to taking massive amounts of action. The same holds true when developing an airtight communications strategy. It is imperative that we know and understand what each element entails, before plunging ...

ELEMENT 2: STRATEGIC INTENT

We have covered strategic analysis, a fact-finding mission, if I may. Nevertheless, what happens once you have all the information you need in place? Armed with all the relevant information it's time to act. Don’t you agree? In writing a communications strategy, this is the strategic intent phase. What actions do you have lined up? ‘Strategic intent ...

ELEMENT 1: STRATEGIC ANALYSIS

The post preceding this, talked about the 4 elements we need to consider when working on a communications strategy. I am positive that it gave you a solid foundation on the topic. In this post, we will look at each of the elements in detail. Read along; let us hone this skill together. The first element we looked at was strategic analysis. An element that ...

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