A biologist, G.F. Gause of Moscow University, who experimented with two microorganisms, birthed the concept of strategy. By putting the two microorganisms in a controlled environment and introducing food, they were left to feed or die. His hypothesis was that for both of the two microorganisms to survive, one must belong to a different species. Otherwise, ...
Image Source | Flickr Times are changing. This change is affecting the way we communicate. Moreover, by communicate, I mean the way we tell the story. Back in college, when learning about press releases: what they are and how to write, my lecturer would always insist on the story. He would argue that, before you deem it fit to write a release, ...
We live in an age when you must have a digital footprint to compete favourably. The advent of technology has bolstered the way we communicate. As communication practitioners, we keep exploring avenues for which to pass our messages to our target audiences. They include: employees, management, other businesses, or clients. For us to perform effectively, ...
