A lot has happened over the years. Companies have started, only to close down later. Some have done so well, leading to a major Initial Public Offer (IPO). The not so financially stable companies have filed for mergers in a bid to save whatever they have left or better yet, penetrate new markets-expand. Flickr | Sebastien Wiertz Social media ...
The world is a global village. This premise holds true, more so in this time and age. And this is pegged on the ever rising technological breakthroughs and/or communication. Why communication? Well, a village symbolizes ease of reach in regard to relaying and or receiving information. Flickr-Sean MacEntee|Productivity Technology has permeated ...
The sprouting of companies daily, brings the topic of communication and/or public relations back to the podium. In a recent observation, many start-ups in the country, haven’t placed any value on the need for communication. Unfortunately, this will later result into a culture devoid of this important management function. Big cause for worry. What is ...
Still on the benefits of a strong corporate identity. Unity Corporations exist to meet particular needs. A set of vision, mission statements, colour, logo among other key components that comprise of the corporate identity package; enable a corporation to live up to the their promise. When corporations begin, they make a promise. Immediately or with time, they then fulfill this ...
Marketing Strategies What’s in a name? Hope. A second chance...this remains one of Shakespeare’s famous questions of all time. In the world of corporate communications we understand that a name is worth much more. Ask Kenya Airways, Safaricom, Bidco, Apple etc. So, yes, there is so much more in a name! Albeit, a name in itself is not the end-game. ...
