‘As communicators we deal with crisis all the time. If we do our jobs well, most people won’t know they ever happened.’- Victoria Harris, PR Newswire Do you have a crisis communication plan in this social media age? Why? Well because bad things do happen from time to time. More so if you are operating a big business. Ask Kenya Airways (KQ) or Mumias Sugar ...
Improve Your Customer Service I have been asking myself how best can we handle social customer service? So, I decided to do some research. Fortunately, I came across an article that shared useful insights on this burning topic. I will share it with you. Prior to that, allow me to make an observation. Many times I have logged in on Facebook, just to ...
Tips to Boost Your Facebook Page Performance 10 Step Plan to Boost Your Facebook Page Performance Why are you not getting the traction you hoped you would by now? Yet, new and exciting marketing channels are here. In fact, they are up and running in your business? To find out why I encourage you to read on. Before we dive in, I have an exercise ...
It is always good to find someone with first-hand knowledge, to shed light on a given topic. And to also diversify my content, I sought the input of my colleagues in the field of Digital Marketing. I tracked down Ricky Acheza, a digital marketing expert with 5 years’ experience working with local and international brands. He is the man responsible ...
Jumpstarting Your Social Media Strategy 3 Tips To Jumpstart Your Social Media Strategy 42% of marketers say Facebook is critical or important to their business. - State of Inbound Marketing, 2012 It has been 6 months, with no results. Now, what? Are you asking yourself this question, right about now? Find comfort knowing that you are ...
Taking the advice of pioneers, to never stop learning, I came across something and someone who changed my thinking. If you ever find yourself online and or in a library, Google Seth Godin. Devour all that you can find written by him. In reading his work, I learnt something about circles. Which I would like to share with you. As we spend time on this ...
Press release writing There is a new phenomenon in the social realm, called the social press release. This phenomenon utilizes social media as a channel for distributing press releases. An idea, which we must say, is contributing positively to the practice of press release writing. Also, one that has ceased the digital tide. But as much as the digital ...
